London 2012: where is the creativity?
I am sure that I am not the only one, but I find the London 2012 logos very plain and poorly designed. It seems like the London 2012 Olympic Committee assigned the design of these logos to the very first person who asked for it… don’t get me wrong but I can not see any creativity or innovation in these logos. When taking into consideration the amount of time and money, the result is at least disappointing. It’s no surprise that a week ago Training Camp holded a contest for London 2012 alternative designs with the slogan “They spent £400,000, we’re spending £400!”. I’m sure that you will find many interesting designs in the final list.
Wait! There is something else… did you have a look at the official website? Oh… my… God! You should imagine Janice (Chandler’s annoying girlfriend) from Friends saying that!
It’s full of high contracted colors badly combined over text and backgrounds. It makes me blink many times before I finally manage to focus on something! Have a look at the bottom of the main page: blue text on yellow background! Come on guys… I know you can do better!
Anyway, I am looking forward for a similar contest about the London 2012 website design… actually, I might participate this time!
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I had exactly the same thoughts when I saw the logo for the first time. It looks so amateur and something that was poorly made.
I had no idea about the website though. That topped everything though